Fundamentals of Marketing

This course highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing, and demonstrate how these can be applied to improve marketing effectiveness and your organisation’s performance.

WHAT WILL I GET OUT OF IT?
• understanding of how to develop a customer and market-driven approach
• knowledge of how marketing can improve your organisation’s profitability.

KEY FEATURES
• marketing concepts and marketing jargon
• segmenting your market, understanding and developing the marketing environment and utilising market research
• the marketing mix, distribution channels, price structures, advertising, sales promotion and the relationship between sales and marketing
• discriminate between good and bad marketing practice.

WHO SHOULD ATTEND?
Those who are newly appointed to a marketing function (less than two years’ experience), or want to understand their relationship with the marketing department. Directors and managers of smaller firms.

LECTURER
Richard Mayer MA DipM MCIM, Senior Lecturer, University of Derby

This course is held by CIM and endorsed by ACCA.